Our Vision & Opportunity
The Run Visible 3.0 Capsule needs to deliver a fresh approach to how we show up in F22 to keep runners visible. Runners need a reason to keep investing in our pieces. Our storytelling and research should give them the confidence to look twice, but the design itself needs to seal the deal! Our visibility styles are at the higher-end of the spectrum of what the runner typically spends - in addition to helping the runner be seen, can the styles in this collection do/offer more?